The single most important person in regards to the PlayOn platform is the Program Manager. They will be main point of contact between the school and the SBP Account Manager or Support Team. The Program Manager will be the first person to be communicated with, set up in the PlayOn system, and trained. They are essentially responsible for the School Broadcast Program. This person can be:
Media/Broadcast/Video Production Teacher
Sports Information Director
Booster Club Member
Responsible Student (under teacher's supervision)
Assistant Athletic Director
Single-person Broadcast Team:
While it's possible to run a successful broadcast with one person running the show, we recommend having at least two or three people on a production. When that's not possible, here's a good setup for a one-person crew:
Two-person Broadcast Team:
Camera: Set the camera on a tripod with the whole field in view.Audio: Natural sound from the camera or no audio
*It's very possible do play-by-play and commentary while also running the laptop, but it takes some extraordinary coordination. We suggest not attempting this until you have a few months of broadcasting experience under your belt.Laptop Operation: The majority of concentration should be focused on keeping up with the score and graphics on the laptop.
Here's our suggestion for running a two-person production crew:
Camera Operator: Controls the camera while it's on a tripod. They are responsible for following the action and zooming in at the correct times. Three (+) person Broadcast Team:
Audio: natural sound from the camera or no audio
*It's possible for the Camera Operator or the Laptop Operator to add play-by-play and commentary as well, but it takes some experience and coordination. They would need to be able to follow the action with the camera and speak, or keep up with graphics and score while speaking. We suggest having a few months of broadcasting experience under your belt before attempting this.Laptop Operator: The majority of concentration should be focused on keeping up with the score and graphics on the laptop.
Here's our suggestion for running a multi-person production crew:
Director: The Director will oversee the whole production crew. They are responsible for telling the Laptop Operator when to queue specific commercials or special overlays, making sure the Camera Operators are on point and following the action and zooming correctly, and that the announcers are including the correct announcements and information.
Camera Operator(s): If there are multiple cameras, each Camera Operator is responsible for following the action and zooming in at the correct times, unless given different instructions from the Director.
Audio: If there is only one Announcer, they are responsible for describing the action on the field or court. If there are two, typically one will describe the plays and the other will provide color commentary.
Laptop Operator: The majority of concentration should be focused on keeping up with the score and graphics on the laptop.
Following the marketing tips and tricks in the guide make it easy for just one person to lead the charge. However, when it comes to getting your messaging out about your broadcasts, the more the merrier. Here are some "characters" that you may find in yourself, your students, faculty, or broadcasting team:
The Leader: If you're the one reading through this guide, you're probably the Leader! The Leader will oversee the Marketing Team, coordinating the various campaigns and ensuring that all marketing messages are sent out in a timely and consistent manner.
The Social Media Guru: This is an important job, as social media is the quickest and most wide-reaching avenue for marketing. The Guru should take advantage of all different kinds of social media by sharing links, statuses, pictures, videos, hashtags and more, all on behalf of your school. While you're at it, feel free to tag us, too: @NFHSNetwork and #WeAreHighSchool
The Connector: The Connector will be your team's lobbyist, working with other clubs, groups, or classes at your school to spread your messages in every way possible. This might mean working with the Newspaper club to get an ad in the school paper, networking with Student Council members, or calling on the marketing class to help brainstorm campaign ideas.
The Researcher: Thinks outside the box. The Researcher should always be exploring new ways to get the word out and should work closely with all other team members to find out 1) what's already effective and 2) how you can widen your reach.
Paul Revere: This team member should be outgoing, gregarious, and a social butterfly by all accounts. Paul Revere will be your grassroots-level promoter, very socially connected and able to start buzz about your program through all corners of your student population.