Now that your school is a part of the Subscription Model, you have a separate landing page to send to your future subscribers. It explains how purchasing a subscription to watch you live sporting events benefits your school. Use the link in your marketing messages to your community.
The address for your school's Subscription Landing Page can be a little long - www.nfhsnetwork.com/channels/school-city-state/subscribe. Google has created an easy tool to shorten URLs so that they are a little friendlier to share with people (goog.gl). Here are some simple instructions to follow:
1. Go to your school's Subscription Landing Page, and highlight the URL in the address bar, right-click and choose Copy
2. Go to Google's URL shortening tool at goog.gl, paste your URL into the field box, and click the Shorten URL button
3. You now have a short URL that you can use anywhere!
The Subscription Landing Page is your strongest tool to direct future subscribers to the right place to support your school.